Disney to launch phone service in the USA targeting kids

Walt Disney Co. (DIS) will announce a phone service designed for 10- to 15-year-olds and their parents, dubbed Disney Mobile, at the CTIA Wireless trade show here on Wednesday.

The service allows you to set up a limit on the number of text and voice messages that your kid could send or make. You’ll be prompted when he or she has already reached the limit. You’ll also be given the option to raise or remove the cap.

There’s no need to worry too in case they exceed their allowance. The service will still permit them to call you or other pre-specified numbers, including 911.

If you’re more worried about your child’s whereabouts than his spending habits, then Disney’s phone service would be able to assist you in tracking them down. Its tracking feature is powered by GPS technology. You’ll be able to trace your child’s location through your PC or mobile phone.

While you are busy keeping tabs on the kids, they can download ringtones and various images from the Disney “vault” and link up into Radio Disney.

Disney plans to commission LG Electronics and Pantech for two camera phones that will be used for the service. The units will be priced at US $59.99.

Disneymobile.com or Disney stores can set you up with one.

The service is the latest example of a Mobile Virtual Network Operator, a company selling customized phone service under its brand. Disney sibling ESPN in February rolled out phone service for sports fans. Features include real-time scores, player statistics and video clips of games.